Fantasy Football Trade Etiquette: Matthew Berry’s 6 Rules, When is Your Word Final?

Trades can get messy. Exhibit A: this conversation about a trade taken from an ESPN message board.

Matthew Berry jumped on a soapbox this week to talk about trade etiquette, and the transgressions he points out got me thinking. Most leagues really don’t talk about the rules or ethics of trading outside of whether to allow vetoes. And maybe we should. Continue reading

A promising beginning for Colt McCoy? ESPN doesn’t think so.

Going up against the Pittsburgh Steelers’ defense is a tough task for any quarterback, but when you draw that challenge as the quarterback of the Cleveland Browns…and as your first NFL start…well, that’s nearly impossible. As such, ESPN has their doubts about Colt McCoy this week, not that you were thinking about starting him.

Colt McCoy (Cleveland Browns) Fantasy Point Projection of 2 on ESPN.com

I guess you could do worse in your first start...

With Seneca Wallace and Jake Delhomme injured (and, in Jake’s case, maybe even if he was healthy enough to take the field), McCoy is the best they’ve got. As a Longhorn, I’ll hope the best for the kid, but this debut might get ugly. Consider this your “McCoy’s potential as a starter in the NFL” open thread if you’d like to put your own opinion on record.

UPDATE: Since this screenshot was taken, ESPN has updated their projections to list Delhomme at 4 points, assuming he will get the start. McCoy has been downgraded to 0 points. Still, there’s a good chance this game falls on McCoy’s shoulders this weekend because Delhomme looked like half a man last week on his bum ankle.

That Little F-er Danny Woodhead plays WR on ESPN

Get this: ESPN Fantasy Football has Rex Ryan’s favorite Little F-er Danny Woodhead classified as a wide receiver for the entire year because he started the season as a wide receiver on the Jets’ practice squad.

I neglected to mention Woodhead in the waiver wire recs this week because he’s on a bye, and well, he didn’t seem all that exciting after just two games with the Patriots in the Kevin Faulk role. He just managed to score in both games. That’s watch list material but not necessarily worth a stash.

But if you could pick him up as a WR3 who just happens to run the ball at least a handful of times each week? Now that’s not a bad deal.

If you have a totalitarian commish who never allows for a flex spot and, instead, requires you to start three receivers and two running backs (not to name any names), you could create a flex spot of your own by picking up Woodhead, who is really playing as a running back, and starting him as a wide receiver. Want a guarantee that your WR3 gets at least 5-6 touches each week?

If you play on ESPN, it’s worth stashing Woodhead to see if his wide receiver designation becomes even more of a competitive advantage.

H/T Kissing Suzy Kolber for the NSFW “Hard Knocks” highlight reel and the ESPN Fantasy Focus Football podcast for bringing this to my attention.

Gary Busey should be in every commercial. Ever.

No, seriously. Gary Busey should just pitch every product that wants to advertise on TV, especially when it comes to fantasy football. Just look at this series of ads he did for vitaminwater. I saw the first of these when it ran on ESPN last night during the SportsCenter Fantasy Draft Special.

I don’t even think he knows he’s in a commercial right now. I bet he thinks he really is Tugwater. He’s shouting “REMEMBER THE ALAMO” in a bathroom mirror somewhere while a fantasy football owner cries in pain.

This one actually strikes fear in me.

And if you really don’t want to sleep at night…

Thank you, Gary Busey, err…I mean, Norman Tugwater. You make commercials worth watching.

Take a shot at $1000 in SpendOnLife’s Survivor Pool Challenge

Unless you’re Bill Gates, $1,000 probably sounds pretty good to you, and the cash could be yours this season if you can pick a winner every week.

Following up our own 9/9/09 contest which wraps up tonight — get your comment in now!Spend On Life sent me some information about the football survivor challenge they’re running this season with a grand prize of $1,000.

You can read all about the Eliminator Football Challenge at Spend On Life, but in short, it’s a free-to-enter football survivor competition in which you’ll select one team each week to win their game straight up. Once you’ve selected a team, you won’t be able to use them the rest of the season.

The competition will be hosted on ESPN — the password is “creditcard1″ — but to be eligible for the money, you will have to leave a comment over at Spend On Life with your ESPN username, an email address and who referred you — in this case, that’d be Fantasy Football Fools — so that you can collect your winnings at the end of the season.

Free shots at $1,000 are hard to pass up, and with the small number of people entering this contest, we all have a good chance of winning. You may regret not joining in on the fun if your fantasy season dries up in Week 8.

Here’s a full play-by-play on how to get in on the action…

It’s easy, just follow these steps below for your chance at $1000:

Step 1: Register a username at ESPN.com if you don’t already have one.

Step 2: Join our group, SpendOnLife using the password creditcard1. Only one entry allowed per person.

Step 3: The rules of the Eliminator Challenge are simple: Predict one winning team each week from all regularly scheduled NFL games. You can’t pick the same team to win twice during the season. So choose wisely! There’s no point spread, you’re simply picking winners. Participants will be ranked according to ESPN’s point system (not SpendOnLife.com).

Step 4: To be eligible for the prize money, you must post a comment below that includes the following information:

  • Your ESPN username
  • How you heard about our Eliminator Challenge
  • Enter your e-mail address in the e-mail field of the comments section. (To protect your privacy, don’t include your e-mail address in the comment itself). We will contact the winner via e-mail.

$1000 will be given to the winner according to the ESPN  rankings. (Prize money will be split, in the case of a tie). It’s like the lottery, except way cooler because it’s free and involves football.

Easy enough? After you enter, feel free to start trash talking your fellow Fantasy Football Fools readers in the comments below.

Random ESPN Mock Draft: Results May Vary

Last week, in the process of participating in a mock draft with several other fantasy football writers from the Interwebs, I got stuck inside of a random ESPN draft outside of the one we were using for the official mock draft. After the first couple of picks, which I made as quick reactions since I was simultaneously participating in another draft, I had to set it over to ESPN’s autodraft feature and let it ride. Several of the other drafters had to do the same. Here’s what I ended up with when it was all over.

Starting Lineup
QB Kurt Warner
RB Adrian Peterson
RB Ryan Grant
RB/WR Willie Parker
WR Steve Smith (CAR)
WR Santana Moss
TE Kevin Boss
D/ST Miami Dolphins
K Neil Rackers

Bench
QB Matt Schaub
QB Eli Manning
QB Matt Hasselbeck
RB Marshawn Lynch
RB Fred Taylor
RB Tim Hightower
WR Eddie Royal

First reactions
Wow, ESPN’s autodraft bot is really overreacting to the quarterback injuries from last season. Four quarterbacks? Really? This bot must have drafted Tom Brady last season.

Some huge value and tradebait in having guys like Schaub and Hasselbeck on the bench, but this drafted roster would likely force me into making an early-season trade for some more wide receiver depth.

Speaking of wide receivers, receiver is the one position where I feel this draft was the weakest. Steve Smith is a great foundation, but Santana Moss, even after his stellar run last season, can’t be depended on to produce WR2 numbers. On the bench, I only have Eddie Royal, who may or may not benefit from the change to Kyle Orton at quarterback in Denver. That’s just dangerous.

At running back, Peterson/Grant at running back should be a useful duo. Willie Parker and post-suspension Lynch should also add some punch to the roster if Grant disappoints. Fred Taylor has some spot-duty, emergency running back value, but Hightower is almost a waste of a pick unless he turns into the LenDale White to Chris Wells’ Chris Johnson. I have a feeling Hightower is more likely to become the Brandon Jackson to Chris Wells’ Ryan Grant though.

Tight end could be stronger and so could defense, but for an autodraft, it’s hard to complain about those positions when the overloading of quarterbacks is such an issue.

The full, unabridged mock draft is below with analysis on each round for those of you who are interested. I was drafting under the team name “Power Down” because at the time, I was trying to exit this mock draft … before it started with me still logged into it.

Feel free to share your observations below. The comments are yours.

The Entire Draft

**- Represent my picks

Round: 1
** (1) Power Down – Adrian Peterson RB
(2) The Team To Beat – Chris Johnson RB
(3) Bruno Boys.net – Michael Turner RB
(4) Team McGill – Matt Forte RB
(5) Team Harmelink – Larry Fitzgerald WR
(6) Team hoyos – Maurice Jones-Drew RB
(7) Team g – Andre Johnson WR
(8) Team Hogg – Steven Jackson RB
(9) Team Johnson – LaDainian Tomlinson RB
(10) Team O – Frank Gore RB

I went A.P. with the No. 1 pick because it was easy. Personally, I don’t like the guy, but I’d gladly take him if someone will trade me a Forte or Gore and some parts for him before Game 1 of the season. Someone REALLY likes Chris Johnson and took him as the No. 2. I don’t feel that strongly about him, but he is a worthy first round pick if he’s your guy.

Fitz makes an appearance as the No. 1 wide receiver off the board at the No. 5 pick, which is a little high to go with a WR in my opinion. Andre Johnson went No. 7, which also seems high for a 10-team league. Jackson, Tomlinson and Gore round out the first round as expected.

Round: 2
(11) Team O – DeAngelo Williams RB
(12) Team Johnson – Brandon Jacobs RB
(13) Team Hogg – Drew Brees QB
(14) Team g – Calvin Johnson WR
(15) Team hoyos – Randy Moss WR
(16) Team Harmelink – Steve Slaton RB
(17) Team McGill – Peyton Manning QB
(18) Bruno Boys.net – Clinton Portis RB
(19) The Team To Beat – Tom Brady QB
** (20) Power Down – Ryan Grant RB

The top running back from 2008 kicks off the second round — still too high for my tastes with Jonathan Stewart breathing even closer down his neck this season. The league was operating under standard scoring with 4-point passing touchdowns, so Brees going early second round makes sense. Does the pick of Calvin Johnson over Randy Moss signify some doubt in Tom Brady or just a Detroit fan?

I went with Ryan Grant over Marion Barber to end the round because I believe he’ll be much improved in Aaron Rodgers second season and fully recovered from his groin injury.

Round: 3
** (21) Power Down – Steve Smith WR
(22) The Team To Beat – Marion Barber RB
(23) Bruno Boys.net – Greg Jennings WR
(24) Team McGill – Brian Westbrook RB
(25) Team Harmelink – Roddy White WR
(26) Team hoyos – Reggie Wayne WR
(27) Team g – Kevin Smith RB
(28) Team Hogg – Ronnie Brown RB
(29) Team Johnson – Anquan Boldin WR
(30) Team O – Thomas Jones RB

The autodraft took over at this point and took Steve Smith for me at the top of the third round. I would have liked to take Barber and really lock up my running backs, but hey, the bot thought differently. Taking Barber would have also limited me to receivers like Housh and Roy E. Williams on the next turn.

The general run was on wide receivers by this point. No one really jumps out as being out of place. Look how far Reggie Wayne is falling — lack of confidence in Indy without the coaching staff they have had these past seasons? The Colts lost a little of their fantasy luster when Peyton Manning struggled last year.

Round: 4
(31) Team O – Brandon Marshall WR
(32) Team Johnson – Marques Colston WR
(33) Team Hogg – Terrell Owens WR
(34) Team g – Pierre Thomas RB
(35) Team hoyos – Jason Witten TE
(36) Team Harmelink – Jonathan Stewart RB
(37) Team McGill – Wes Welker WR
(38) Bruno Boys.net – Dwayne Bowe WR
(39) The Team To Beat – Derrick Ward RB
** (40) Power Down – Marshawn Lynch RB

Brandon Marshall before Colston? Do people remember that Kyle Orton is now the quarterback in Denver? Terrell Owens apparently has no doubters either as he goes off the board among the second/third tier despite being in Buffalo and competing for catches with Lee Evans.

Notice that not just Pierre Thomas but also Jonathan Stewart, Derrick Ward and Marshawn Lynch are coming off the board before Reggie Bush. Round 4 is still too rich for a tight end in my mind, but if you want to get Witten, you might have to go there.

Round: 5
** (41) Power Down – Kurt Warner QB
(42) The Team To Beat – T.J. Houshmandzadeh WR
(43) Bruno Boys.net – Philip Rivers QB
(44) Team McGill – Reggie Bush RB
(45) Team Harmelink – Tony Romo QB
(46) Team hoyos – Aaron Rodgers QB
(47) Team g – Matt Ryan QB
(48) Team Hogg – Roy E. Williams WR
(49) Team Johnson – Darren McFadden RB
(50) Team O – Tony Gonzalez TE

Kurt Warner in the fifth round? I’ll take it. (I guess my bot isn’t so confident with this decision judging from the number of backup QBs he drafted for me after this pick.) Housh would have been a solid pick here now that he’s the No. 1 guy in Seattle.

Romo’s going in the fifth as well and before Aaron Rodgers, closely followed by his main target, Roy E. Williams.

Round: 6
(51) Team O – Braylon Edwards WR
(52) Team Johnson – Larry Johnson RB
(53) Team Hogg – Joseph Addai RB
(54) Team g – Chad Ochocinco WR
(55) Team hoyos – LenDale White RB
(56) Team Harmelink – Vincent Jackson WR
(57) Team McGill – Antonio Gates TE
(58) Bruno Boys.net – Antonio Bryant WR
(59) The Team To Beat – Dallas Clark TE
** (60) Power Down – Willie Parker RB

Parker and Addai were first round picks at one point. I’d take Addai as late as you can have him this season. Donald Brown doesn’t scare me off of a guy who gets to score touchdowns for Peyton Manning and has starting duties.

Willie Parker, while recovering this offseason, is still going to work hard for the Steelers. I don’t think he’ll lose his starting job in training camp to any of the other backs, and one should never forget that the Steelers like to run.

Round: 7
** (61) Power Down – Matt Schaub QB
(62) The Team To Beat – DeSean Jackson WR
(63) Bruno Boys.net – Knowshon Moreno RB
(64) Team McGill – Jamal Lewis RB
(65) Team Harmelink – Greg Olsen TE
(66) Team hoyos – Bernard Berrian WR
(67) Team g – Kellen Winslow TE
(68) Team Hogg – Donovan McNabb QB
(69) Team Johnson – Matt Cassel QB
(70) Team O – Lee Evans WR

Schaub is a great backup this season and a borderline starter, so I don’t mind getting him on the turn into the seventh round.

Apparently, the move to Tampa Bay hasn’t scared enough people away from Kellen Winslow for him to fall much from last year’s draft stock.

Round: 8
(71) Team O – Le’Ron McClain RB
(72) Team Johnson – Owen Daniels TE
(73) Team Hogg – Ahmad Bradshaw RB
(74) Team g – Darren Sproles RB
(75) Team hoyos – Kevin Walter WR
(76) Team Harmelink – Hines Ward WR
(77) Team McGill – Jay Cutler QB
(78) Bruno Boys.net – Anthony Gonzalez WR
(79) The Team To Beat – Steelers D/ST D/ST
** (80) Power Down – Santana Moss WR

Consider Kevin Walter noticed. He goes off the board before Ward, Gonzalez and Moss. People always think Houston is bound to have a big year because they finish every season strong. Will this year be the season they finally keep it together?

Santana Moss is a sketchy WR2, so I’d like to have more depth at receiver behind him. The bot thinks differently.

Round: 9
** (81) Power Down – Eddie Royal WR
(82) The Team To Beat – Ted Ginn Jr. WR
(83) Bruno Boys.net – Chris Wells RB
(84) Team McGill – Jerricho Cotchery WR
(85) Team Harmelink – Cedric Benson RB
(86) Team hoyos – Giants D/ST D/ST
(87) Team g – Santonio Holmes WR
(88) Team Hogg – Chris Cooley TE
(89) Team Johnson – Ben Roethlisberger QB
(90) Team O – Willis McGahee RB

Eddie Royal seems like a silly pick by the bot with Holmes still on the board. I don’t love Holmes, but it’s not like Royal’s going to have the chance to reproduce the same numbers with Cutler now in Chicago. Royal’s not terrible, but he’s not going to be the same guy as last season.

The Giants defense goes off the board in the ninth round, even though they weren’t a great fantasy defense last season. I’m not sure they’ll be too great this year either playing tough teams like the Cowboys and Eagles with their star defensive coordinator coaching in St. Louis.

Willis McGahee’s obviously not the starter in Baltimore anymore, so I’m surprised to see him go here rather than three rounds later when someone will finally take Ray Rice, who I’d definitely take a chance on this season considering how much Baltimore runs.

Round: 10
(91) Team O – Carson Palmer QB
(92) Team Johnson – Donald Driver WR
(93) Team Hogg – Earnest Graham RB
(94) Team g – Torry Holt WR
(95) Team hoyos – Donald Brown RB
(96) Team Harmelink – Laveranues Coles WR
(97) Team McGill – Felix Jones RB
(98) Bruno Boys.net – John Carlson TE
(99) The Team To Beat – Lance Moore WR
** (100) Power Down – Fred Taylor RB

I have to hope that the bot was going to get me Lance Moore before he went off the board one pick earlier. Everyone will forget the Lance Moores and Kevin Walters of the world in the draft this year. Make sure you don’t. Fred Taylor is a decent backup, but I hate to draft any players in New England’s backfield.

Carson Palmer in the tenth round could be a huge steal if he ends up returning to glory this season.

Round: 11
** (101) Power Down – Eli Manning QB
(102) The Team To Beat – Ravens D/ST D/ST
(103) Bruno Boys.net – Kyle Orton QB
(104) Team McGill – Titans D/ST D/ST
(105) Team Harmelink – Michael Crabtree WR
(106) Team hoyos – Fred Jackson RB
(107) Team g – Julius Jones RB
(108) Team Hogg – Steve Breaston WR
(109) Team Johnson – Derrick Mason WR
(110) Team O – Donnie Avery WR

Eli Manning? Was that really necessary Mr. ESPN bot? I would have much rather had Devin Hester, Derrick Mason (if he doesn’t retire after all) or even Julius Jones. Apparently, I have met my quota for running backs and wide receivers for now though.

Some great upside bargains at receiver in this round as some people start to look at defense early. Orton as a backup quarterback is a sneaky pick. He may not be as flashy as Cutler, but he could be more efficient.

Round: 12
(111) Team O – Devin Hester WR
(112) Team Johnson – Chester Taylor RB
(113) Team Hogg – Zach Miller TE
(114) Team g – David Garrard QB
(115) Team hoyos – Sammy Morris RB
(116) Team Harmelink – LeSean McCoy RB
(117) Team McGill – Domenik Hixon WR
(118) Bruno Boys.net – Ray Rice RB
(119) The Team To Beat – Percy Harvin WR
** (120) Power Down – Tim Hightower RB

I think Hightower could end up going undrafted in many drafts, so I’m not too happy with the bot making this one for me. All the tight ends with good upside have jumped off the board here now that Zach Miller is gone, which leaves me with slim pickings late in the draft.

Look at how late David Garrard finally goes off the board. The guy had a Swiss cheese line last season and still surprised people with his finish among the top 12. This year he has Torry Holt and some other new blood at receiver. Anyone think we may be selling him a little short?

Round: 13
** (121) Power Down – Matt Hasselbeck QB
(122) The Team To Beat – Stephen Gostkowski K
(123) Bruno Boys.net – Vikings D/ST D/ST
(124) Team McGill – Chris Chambers WR
(125) Team Harmelink – Bobby Engram WR
(126) Team hoyos – Leon Washington RB
(127) Team g – Eagles D/ST D/ST
(128) Team Hogg – Kevin Curtis WR
(129) Team Johnson – Patrick Crayton WR
(130) Team O – Rashard Mendenhall RB

Hey bot, how bout another quarterback? Sure, buddy. No problem … *sigh* So unnecessary.

Do you really need the best kicker in fantasy? No, they all work. Someone out there wants to make sure they don’t miss getting the top one. It’s worth considering that if New England turns back into the touchdown pinball machine they were in 2007, Gostkowski will be a glorified extra point machine.

Chris Chambers might be the steal of this round if he can still contribute in San Diego. He had to go down last season before Vincent Jackson finally emerged.

Round: 14
(131) Team O – Ricky Williams RB
(132) Team Johnson – Trent Edwards QB
(133) Team Hogg – Jerious Norwood RB
(134) Team g – Jets D/ST D/ST
(135) Team hoyos – Michael Bush RB
(136) Team Harmelink – Muhsin Muhammad WR
(137) Team McGill – Justin Gage WR
(138) Bruno Boys.net – Mark Clayton WR
(139) The Team To Beat – Dustin Keller TE
** (140) Power Down – Dolphins D/ST D/ST

Mostly backups and upside in this round. I like Trent Edwards this late and Norwood. Mark Clayton is the starter in Baltimore if Derrick Mason does retire. Keller could increase his stock this season if he becomes a security blanket for Mark Sanchez.

And look at the clever bot, snagging the Miami defense. At least I can agree that they come at a good price in this round.

Round: 15
** (141) Power Down – Kevin Boss TE
(142) The Team To Beat – Jake Delhomme QB
(143) Bruno Boys.net – Tony Scheffler TE
(144) Team McGill – Laurence Maroney RB
(145) Team Harmelink – Panthers D/ST D/ST
(146) Team hoyos – Nate Kaeding K
(147) Team g – Patriots D/ST D/ST
(148) Team Hogg – Ryan Longwell K
(149) Team Johnson – David Akers K
(150) Team O – Mason Crosby K

It’s kicker time … so my bot takes a tight end at last.

Delhomme gets no respect these days. Scheffler gets even less. For all the hurt that Josh McDaniels has brought to Denver, the Broncos still have plenty of nice things to say about one of the most underrated pass-catching tight ends in the game. (Yes, I would rather have him than Kevin Boss.)

If Maroney does anything, I guess his selection in this round is a good deal, but I find it hard to believe that he’ll live up to expectations this season with Brady back under center.

Round: 16
(151) Team O – Redskins D/ST D/ST
(152) Team Johnson – Bears D/ST D/ST
(153) Team Hogg – Packers D/ST D/ST
(154) Team g – Jason Elam K
(155) Team hoyos – Joey Galloway WR
(156) Team Harmelink – Rob Bironas K
(157) Team McGill – John Kasay K
(158) Bruno Boys.net – Nick Folk K
(159) The Team To Beat – Shaun Hill QB
** (160) Power Down – Neil Rackers K

Packers and Bears defense in the final round? Not too shabby. We know Green Bay is rebuilding, but they have some of the key parts in place to do good things if they grip the system.

Remember how high Donte Stallworth was drafted when he was a Patriot. Look at Joey Galloway. He’s the No. 2 receiver in New England — with Wes Welker playing the slot — and he may do great things flying down the side of the field across from Randy Moss. He’s a little less likely to disappear than Donte Stallworth was and an interesting last-round selection.

Shaun Hill brought some life back to San Francisco when he came under center. Getting him in the last round is a daring way to backup your quarterback, but he’s not a terrible bye week fill. Just hope Alex Smith doesn’t return from the great beyond to take his job back.

Of course, my bot hooks me up with Neil Rackers. Thanks, bud.

The New ESPN.com: Is it all a fantasy?

Have you seen the new ESPN.com yet? Simplified. Customizable scoring across the top…larger content area for lead stories and video…easier and clearly visible login…and the ability to name specific teams, columnists and players in “myESPN.”

ESPN's redesign simplifies and personalizes

With this update, ESPN is trying to make it easier for visitors to get to what they need, want and crave from their sports coverage. I know one of my minor peeves this fantasy season was getting to my actual fantasy league page without clicking on two drop-down menus, a sidebar link and having to log into the site through one of two login boxes in different locations.

But along with their move to simplify and customize the site, I think ESPN is gunning to become more of a tool and direct resource for fantasy sports fans.

Taking a closer look at the redesign, I couldn’t help but notice that the new menu ranks “Fantasy & Games” as its fourth option from the left — after “Sports,” “Columnists,” and “Page 2.” You no longer have to seek out the tiny “Fantasy” button, click it and then click “Fantasy Football” just to get to the fantasy football homepage.

It also makes it easier to get to the specific games you might be trying to locate — ah ha, I found you Gridiron Playoff Challenge. You can also click your “myESPN” tab to be jumped straight to specific fantasy games — even easier to jump to Gridiron Playoff Challenge. Would it be too much to ask that, once fantasy football season rolls around, “myESPN” could link you straight to your league pages? Would that be too much to ask ESPN?

According to the New York Times, the goal of all of these changes is to get more people to ESPN.com and keep them coming there, and ESPN believes the new personalized, clean and more fantasy-optimized layout will help draw in that audience.

Growing even bigger is the goal, and to do that ESPN needs to reach beyond hard-core sports fans — it already has them — to people whose interest in athletics is more casual, analysts say. A less chaotic Web design is one way ESPN managers are tackling this challenge.

Where will they ever find a large portion of casual sports fans? That’s right, fantasy sports. Office pools will have entire offices of not-so-devoted sports fans tracking squads of NFL players for 17 weeks. Some don’t even watch games. It’s an easy sell as long as the site doesn’t turn them away by being too much or too cluttered.

Of course, they also aren’t forgetting their hardcore base of badass fantasy footballers and sporting diehards. We get search and tracking.

At the same time, ESPN must keep its primary audience satisfied and increase the amount of time these people spend on the site, which could allow the company to charge higher ad rates. To that end, the company has built a more efficient search engine — “Our old one, frankly, was just not very good,” Mr. Skipper said — that is intended to allow heavy users to delve deeply into the site with greater ease.

Expanded user customization also comes into play, with visitors being able to do things like personalize the scores displayed on the home page for the first time, said Rob King, the Web site’s editor in chief. “We’re also working hard to make sure that personalization follows you through the site,” Mr. King said.

With more and more cable and satellite services and sites on the Web offering fantasy football fanatics the ability to track individual players, the “myPlayers” selections could be a nice way to keep fantasy owners on ESPN.com (even if they aren’t playing through ESPN) and encourage fantasy fans to track their rosters for keeper and dynasty leagues during the offseason.

The “myESPN” tracking features, as creepy cool as it sounds, will allow your preferences and player selections to “follow you through the site” so that you get the info that you need each week (or on a daily basis). I think the kind of following I can appreciate — and it doesn’t even involve rolling silently down residential blocks with the headlights off.

I like what you’ve done with the place, ESPN. You’re headed in the right direction by targeting fantasy players as your growing audience. Now, we’re just one more step closer to fantasy football fans ruling the world. First, ESPN. Next, Rhode Island — because who’s really going to stop us?

And remember, there is still that other type of stalking following I can appreciate as long as you appreciate the stylings of A Beautiful Mind from a mind not nearly as ridiculously good-looking.