Just as I broke down the running back average draft position with my “pick or pass” ranking style and noted which players might be worth skipping over in your draft rankings, I’m doing the same with wide receivers. Unlike running backs, many of the top receivers are worth a pick at their current draft stock, and there are plenty to like. As we progress down the rankings, you’ll notice a few receivers are holding values they don’t deserve this season.
These ADP values were taken from Fantasy Football Calculator and were current as of August 7, 2009.
Pick or Pass: Top 36 Wide Receivers as Drafted in Mock Drafts
1. Larry Fitzgerald, Arizona Cardinals – ADP: 1.07 – PICK
No matter how much you fear the Madden curse, it’s hard to deny that Larry Fitzgerald is set for another big season. Besides, he’s only due for half the dreaded curse this season anyway since he shares the cover. The NFC West is still a relatively pushover division, and other than competing for catches with Anquan Boldin, not much stands in his way. While Randy Moss and A.J. are also great options, Fitzgerald is the pick at wide receiver this season.
2. Andre Johnson, Houston Texans – ADP: 1.09 – PICK
The Houston Texans convince us every season that they’re the sleeper team in the AFC for next year. Whether they make the playoffs this season or not, Johnson will play a huge part in their success. The only threat to Johnson’s productivity is Matt Schaub’s injury risk, but that’s a risk I’d be willing to take. Johnson is just that good when he’s in the zone and worthy of a first-round pick if you must.
3. Randy Moss, New England Patriots – ADP: 1.09 – PICK
Moss was the No. 1 receiver in 2007, but his year away from Brady forced him to come back down to earth. One year removed from his record-breaking, 23-touchdown season, he could easily do it again. More than likely, he won’t make it out of the teens on touchdowns — records can only be broken so often — but he’s still worthy of an early selection as the Patriots return to form this year. Moss is once again a great pick.
4. Calvin Johnson, Detroit Lions – ADP: 2.02 – PICK
Megatron proved to be immune to bad quarterbacks last season as he rose to elite status off throws from Dan Orlovsky and Daunte Culpepper. After a full offseason with the Lions, Culpepper should be more in-sync with Johnson. While his recent thumb injury is worrisome, it’s not enough to scare most owners away from Johnson, who is likely to be the only target on a team that will be forced to throw the ball plenty this year. Megatron has to be a pick.
5. Reggie Wayne, Indianapolis Colts – ADP: 2.06 – PICK
Despite the coaching changes in Indy, Peyton Manning will continue to lead an offense that makes all the receiving options fantasy studs. Wayne may not breakout as the clear No. 1 this season just because Marvin Harrison has finally left the receiver corps, but he’s worthy of WR1 status on any fantasy team. In the second round, he’s a value, and he’s still a pick.
6. Greg Jennings, Green Bay Packers – ADP: 2.08 – PICK
Jennings is one elite wide receiver who could make a jump into the super elite this season. As Aaron Rodgers’ favorite target last season, he improved his draft stock, so while it’s surprising to see him ranking above Steve Smith, I’d feel safe drafting him here and expecting another WR1 type of season. In some drafts, you might even be able to catch him in the third round as a great WR2. He’s a pick with upside.
7. Steve Smith, Carolina Panthers – ADP: 2.09 – PICK
Suffering through a season without Jake Delhomme followed by a season where he always seemed to get tackled at the one- or two-yard line has taken its toll on Steve Smith’s value, but he’s still at No. 7 because he’s one of the most dangerous receivers in the NFL. With the 2009 schedule expected to be a little rougher on the Panthers, Delhomme may be forced to go to the air this season more than last, which should increase Smith’s value as long as Delhomme doesn’t throw as many picks as he did in the Panthers’ playoff exit. Smith’s current shoulder injury is not great news, but I doubt he’d be slow starting even if he didn’t get on the field until Week 1. Scare your draft mates with the injury news, and you might get him in the third round or later. Smith is a pick.
8. Marques Colston, New Orleans Saints – ADP: 3.01 – PICK
There’s speculation that Colston’s fantasy totals may not be as high this season with the emergence of Lance Moore and Colston’s injury concerns. While he sat out most of last season, we have to trust that he’s still one of Drew Brees’ favorite targets. Even if Brees spreads the ball around, Colston’s a reliable receiver to have on your team as a WR1. I’d still pick him, especially if you can get him in the third round.
9. Roddy White, Atlanta Falcons – ADP: 3.01 – PICK
Even though his holdout has ended, I’d caution against drafting Roddy White too high. You may think Matt Ryan will take that next step, but you should also note that the “hot read” has been shifted from White to Tony Gonzalez in this offense, which will reduce the targets for Roddy White. With less opportunity and in an offense that has proven it can move the ball on the ground, will Roddy White still produce the same fantasy stats? While he’s worthy of this pick, I wouldn’t go much higher to take White this season. I’d rather let others bet on him and take the “wait and see” approach. Pick him if you’re a believer.
10. Anquan Boldin, Arizona Cardinals – ADP: 3.01 – PICK
I’m not a fan of drafting a team’s second wide receiver as a WR1 of your fantasy team, but it’s hard to determine from week to week who the top target is in Arizona. Boldin is one of the most dangerous receivers with the ball in his hand, and with Kurt Warner throwing the ball, he should produce stats worthy of a WR1 start. I wouldn’t blame you if you skipped over this pick in your draft though.
11. Dwayne Bowe, Kansas City Chiefs – ADP: 3.06 – PASS
The first pass of the wide receiver class. The question isn’t whether Bowe will receive a lot of passes this year — he was one of the top targeted receivers last season with Tony Gonzalez in town. Now that he’s the only weapon out there besides veterans Amani Toomer and Bobby Engram and flaky Mark Bradley, Bowe should be the focus of Matt Cassel’s attention. But the question is whether Bowe will be able to do much with the passes that come his way. With Larry Johnson aging and Cassel unproven, no one knows what the Chiefs will be able to do on offense and how often Bowe will even have a chance at the end zone. He also hasn’t won any points with the new coaching staff by coming into training camp out of shape. He’s currently listed at the end of the depth chart to “inspire” him to work harder. I’d pass on him with his draft stock this high, but the receivers are starting to drop off at this point.
12. Terrell Owens, Buffalo Bills – ADP: 3.07 – PASS
T.O. has been a fantasy icon for years, and he has a track record of performing well in his first season with any team. That said, he’s older now and playing in the frigid tundra of Buffalo. When the weather turns cold, how will he hold up and perform? Will Trent Edwards be capable of getting the ball to him in those conditions? Despite their connections in the Hall of Fame game, I’m not convinced that Buffalo’s no-huddle will be firing on all cylinders this season. And even then, much like Lee Evans, T.O. could start off hot only to fizzle when the weather turns breezy. If you do dare to draft him at his current ADP, I’d plan on flipping T.O. midseason for someone with warmer pastures. With his nagging toe injury, I’d pass on T.O. this season.
13. Wes Welker, New England Patriots – ADP: 3.08 – PICK
While not a typical WR1 pick, Welker makes an excellent WR2. A third-round pick is a bit of a stretch, but Welker is one receiver who, no matter the weather, opponent or score, will be involved in every game for the Patriots. He stands to gain a great deal from Brady’s return, and Welker should be a huge stud in PPR leagues. Especially if you’re looking for your second receiver in the third round, I’d pick Wes Welker.
14. T.J. Houshmandzadeh, Seattle Seahawks – ADP: 3.11 – PICK
I’d be higher on Housh if the Seattle coaches weren’t droning on and on about how much they want to run the ball with Julius Jones this season. Despite all the talk, Jones remains a fairly risky running back and has underperformed several seasons in his career. T.J.’s best case scenario would be for the Seahawks to return to their gun-and-then-run offense put into place in Shaun Alexander’s final season with Seattle, and Matt Hasselbeck is capable of making Housh a huge fantasy stud if that happens. Worst case, Housh puts up WR2 worthy numbers as the Seahawks return to form. Either way, Housh isn’t a bad pick at the end of the third round. He has too much upside not to be a pick.
15. Brandon Marshall, Denver Broncos – ADP: 4.01 – PASS
It’s funny how fast a player can turn sour. At the beginning of the offseason, I would have proclaimed Marshall a must-have receiver this season. Now, I wouldn’t want to touch him. His ADP is still as high as it was last season with Cutler in town, but Denver has a new coach and a new quarterback in Kyle Orton. With his off-the-field behavior continuing to be a question mark and the offensive minds showering praise on Eddie Royal, it doesn’t look like this is the season to own Marshall. His current legal troubles may even get him suspended again to start the season. In the fourth round, I’d pass and look to grab Eddie Royal at a much better value if you want a piece of this passing game.
16. Roy Williams, Dallas Cowboys – ADP: 4.04 – PICK
In an interesting flip, Williams’ value has gone the opposite direction of Marshall’s this offseason. Last season, he was invisible beside Terrell Owens, but this year, he’s the Cowboys’ big target. I doubted his ability to rise to the occasion late last season and this offseason, but reports out of camp have me optimistic. Maybe it’s the Cowboy fan in me, but I see Williams finding his way into the No. 1 role and holding it down as well as can be expected this season. He won’t have T.O. numbers, but he’s worth a pick in the fourth round as a weak WR1 or a strong WR2 with upside.
17. Chad Ochocinco, Cincinnati Bengals – ADP: 4.05 – PASS
No matter what his name is, you don’t want him on your team. He’s a definite threat on the field, but he’s one of the most frustrating players to own in fantasy because he is so inconsistent. With so much praise for Chris Henry from Carson Palmer, I’d worry that ol’ Ocho might be losing his touch. Even if he makes it through the season without tweeting his way into a suspension, I’d fear a Carson Palmer injury or a general failing of the Bengals’ offense. I can’t endorse him as a WR1 this year, and I’d turn him down in the draft unless you’re looking for a WR3. I’ll pass.
18. Vincent Jackson, San Diego Chargers – ADP: 4.07 – PICK
Jackson’s intriguing here in the fourth round. I don’t see Philip Rivers living up to last year’s numbers, and I do see the Chargers running more in 2009. That said, Jackson could be a solid call in the fourth round. He’s clearly established himself as a No. 1 in the NFL whether he’s a fantasy WR1 or not, and he will probably see the majority of targets this season. With fewer throws, there is a danger that the Chargers spread the ball around, but that’s a risk that’s going to pop up for most of the receivers from this point on in the draft. I’d pick him, but I still don’t like Philip Rivers.
19. Braylon Edwards, Cleveland Browns – ADP: 4.10 – PASS
The mighty fall hard and fast in the world of fantasy football. Edwards is a clear example. After a stat-inflated season with Derek Anderson, Edwards only showed up for Monday Night Football games last season. Fool us once, shame on him; fool us twice, shame on us and our fantasy teams. With Brady Quinn likely to start this season, I doubt Edwards will get many of the long balls Anderson might have thrown him. Quinn prefers the short game, and Eric Mangini is a fairly conservative coach. In short, Cleveland looks like a fantasy mess, and I’d rather just avoid this situation unless I’m in a PPR league, in which short passes that don’t necessarily go anywhere still have value. I expect Edwards to be a big part of this offense, but I doubt that will do him much good. On top of my outlook on Edwards, nagging ankle injuries kept him out of the beginning of training camp, and a new injury just sidelined him again, which isn’t encouraging. If you’re taking Edwards as a WR2, that’s acceptable, but a WR1 he is not. I’d really prefer him as a WR3, and in the fourth round, I’ll pass.
20. Anthony Gonzalez, Indianapolis Colts – ADP: 4.12 – PICK
Gonzalez seems like a real trap this season. He’s coming into Indy as the No. 2 with Marvin Harrison out for good, and everyone — and their mom — wants to snag him as a sleeper. Newsflash: He’s no sleeper. The problem with the Colts is that, just like every other team with a good tight end, the second receiving target is usually the tight end, not the second wide receiver. In this case, this season looks great for Dallas Clark. Gonzalez should still get his targets as part of the Colts passing game, but don’t expect explosive numbers. In the fifth round, it’s probably safe to take your chances. He’s a pick.
21. DeSean Jackson, Philadelphia Eagles – ADP: 5.05 – PICK
I must caution again because many people are jumping on Jackson in drafts as well. The Eagles spread the ball around, so Jackson may not be bound for a true No. 1 receiver season. Still, he became one of McNabb’s favorite targets in his first season, rare for an Eagles’ rookie. As long as Kevin Curtis doesn’t cut into his targets too much, Jackson is bound to have a borderline WR2/WR3 season. I’d love to have him as a WR3, but he has enough upside with all the improvements the Eagles made this offseason to be a WR2. Watch that knee he hyperextended this preseason, but he’s a pick.
22. Santonio Holmes, Pittsburgh Steelers – ADP: 5.08 – PASS
I know I’ll probably have some disagreement on this one, but I don’t like Holmes. I didn’t like him last season, and I probably won’t like him next season. Even though he’s the dangerous target in the Steelers’ offense, he can disappear from games when the Steelers don’t throw the ball, and he’s not always the preferred target in the red zone over Hines Ward. Even though he turned it on in the Super Bowl run last year, I don’t believe he’ll take that next step to being fantasy relevant each week, so I must suggest you pass and settle for Hines Ward a few rounds later at a much nicer price tag.
23. Antonio Bryant, Tampa Bay Buccaneers – ADP: 5.12 – PASS
Bryant’s not terribly exciting, but he did convince the Bucs that they could part with Joey Galloway this offseason. No matter who throws the ball for the Bucs this year, Bryant is likely to see most of the targets, but how many targets will that be? Hard to say with how often the Bucs like to run. Bryant’s franchised this season and needs to impress, but his recent knee injury and surgery have me a little worried that he’ll start off slow and struggle to find a rhythm with his new quarterback. Rather than risk it, unless you’re in a PPR league, pass on Bryant for someone on a team with more offense.
24. Eddie Royal, Denver Broncos – ADP: 6.01 – PICK
Now this ADP has been climbing over the last few weeks as the hype around Royal and Josh McDaniels’ claims that he could be the next Wes Welker hit the news, but I’d still be ready to take him in the sixth round. Royal is probably going to be more productive than Brandon Marshall this season, and he has the ability to get open on any play. The Broncos will likely play from behind quite a bit with that Swiss cheese defense of theirs this season, and that means they’ll throw the ball enough to make Royal valuable. If you take him at this ADP or earlier, I hope you’ve already got two receivers on your roster. It’s a bit chancy to take him as a WR2, but if you choose to believe, why not pick him?
25. Lee Evans, Buffalo Bills – ADP: 6.03 – PICK
Evans would have been a pass until T.O. came to town. His addition means that defenses will look on the other side of the field from this speedster. Any double-teaming of Owens means a touchdown for Evans. Of course, if you draft him here, you should try to package him as early as Week 4 in trade so that you don’t get stuck with him when Buffalo gets too cold to pass late in the season. At this value, he’s worth picking just to see how the Buffalo no-huddle offense comes together.
26. Bernard Berrian, Minnesota Vikings – ADP: 6.03 – PICK
Berrian’s always been a burner, and Tarvaris Jackson has always struggled to get him the ball. This pick is dependent upon Sage Rosenfels winning the starting job as I expect he will. With Rosenfels, Berrian could see more passes come his way and more opportunities for long balls. As an added bonus, Berrian gets no penalties for any interceptions Rosenfels throws in return. I’d feel more comfortable with Berrian as a WR3 than a WR2, but he’s a pick.
27. Santana Moss, Washington Redskins – ADP: 6.09 – PASS
It’s strange that one-third of the way through last season, Santana Moss was the No. 1 fantasy receiver. Washington could certainly start off hot again, but I doubt that Moss will get the scoring opportunities that made him so good last season. He’s always followed his big seasons with a cool down, and this year should get a lot colder. He’s still the first look in this offense, and he’s got a quarterback with something to prove in Jason Campbell. While yardage ain’t bad at this point in your drafts, I think that’s all we can expect from Moss this year. I’d be willing to start Santana Moss as a WR3, but in the sixth round, I’ll probably pass.
28. Lance Moore, New Orleans Saints – ADP: 7.01 – PICK
Moore is a guy that I really like this season because despite his big numbers in 2008, he’s not skyrocketing up the draft boards. Much like Kevin Walter, Moore is a name that your draft mates might easily forget. With Colston back on the field, Moore shouldn’t see as many passes coming his way, but Brees still trusts him to get open and make those catches. I’d consider Moore worthy of a WR2 start when the Saints have good passing matchups this season, but he makes for a great WR3 playing on the Saints, a team that loves to throw the ball. He’s a pick.
29. Hines Ward, Pittsburgh Steelers – ADP: 7.05 – PICK
A bargain in the late rounds, Ward tends to get most of the looks in the end zone in Pittsburgh. Despite his age, he’s still productive and dependable enough to be a WR3, and there will be weeks where he may get you two touchdowns if everything breaks right for him and Big Ben. As I said earlier, I’d rather have Ward on my roster as a WR3 than Holmes as a WR2. Ward’s a pick.
30. Donnie Avery, St. Louis Rams – ADP: 7.06 – PASS
Donnie Avery had a great rookie season, but unfortunately for his value, Torry Holt left him in St. Louis as the only proven receiver — if you can say proven about second-year receiver. Now Avery’s hurt as well. Avery’s injury shouldn’t nag him all season, but he could very well start slow for the Rams. In an offense that’s already questionable, I worry about how effective Avery will be jumping back into the lineup just before the regular season. The Rams will probably be throwing the ball when they get behind, but Steven Jackson still might be the only Ram worth owning this season. Avery’s a pass in my book.
31. Laveranues Coles, Cincinnati Bengals – ADP: 8.01 – PASS
Coles gets a lot of love from people who loved T.J. Houshmandzadeh on the Bengals last season or doubt Chad Ochocinco. The two knocks that I have against him are the Chris Henry hype and Carson Palmer’s injury risk. Chris Henry’s upside gives Coles quite a bit of downside, but I do like Coles more than I like Ochocinco this season. As a WR3, he’s manageable, but I don’t think he’ll surprise me. He’ll be a part of this Bengals offense, but it could go through some dry spells. I’d rather have a guy with more upside and less risk at this point in the draft, so I’ll pass.
32. Michael Crabtree, San Francisco 49ers – ADP: 8.02 – PASS
Even when he signs a contract, I wouldn’t want him on my roster. Crabtree will have a hard time winning over the coaches and getting on the field this season, and that’s only if he can grasp the offense. Give him a year in the oven, and see if he comes out smelling good on the other side. I’d definitely pass.
33. Torry Holt, Jacksonville Jaguars – ADP: 8.03 – PICK
Holt may be on a team that doesn’t usually throw the ball, but Jacksonville hasn’t had a solid receiver with his talents in several years. He struggled last season with the Rams, but this season, he may see a lot more opportunity created by Maurice Jones-Drew demanding attention at the line and out of the backfield. For an old guy, he’s got a lot of potential upside, and he could turn into a consistent scorer from week to week. I like that as a WR3. In a PPR league, I like him more, but in non-PPR leagues, he’s also a pick.
34. Kevin Walter, Houston Texans – ADP: 8.03 – PICK
I love Walter as a WR3. Matt Schaub likes to look for him in the red zone, and Andre Johnson often draws double coverages that leave Walter open to make a play. Last season, he had plenty of games where he was worthy of a WR2 start, and I’ll buy the hype again this season that this could be the Texans’ year … at least until Week 4. In the eighth round, Walter’s a nice value pick with tons of upside.
35. Devin Hester, Chicago Bears – ADP: 8.04 – PICK
The eighth round might be the latest you’ve ever been able to draft the No. 1 target of Jay Cutler. Reports out of Bears’ training camp see Cutler forming a good connection with Hester, and as the leading receiver last season, Hester could be in line for more balls his way now that it’s Cutler, not Orton, under center. With Cutler’s ability to throw the long ball, Hester has the chance to get behind defenses with his speed and score on almost every play. I’d take a chance in the eighth round that Hester makes a move at being a fantasy WR2 this season. Who’s with me? He’s a pick.
36. Jerricho Cotchery, New York Jets – ADP: 8.07 – PICK
Cotchery’s looking at a down year this season with the Jets’ quarterback position in transition, but regardless of which rookie or almost-rookie takes the job, I expect the Jets to follow something similar to the Ravens’ model from 2008: run the ball plenty, and when you have to throw, look at Mason — or, in this case, Cotchery. As the only target, he could be effective enough to be a WR3. In PPR, that’s more valuable than it sounds, but in regular leagues, he’s worth taking a chance on in the late rounds. Just take a few upside guys late in your draft to replace him if the Jets fizzle into a running game that gets no production from the quarterback.
Now that’s a wrap. This list should cover most of your starting wide receiver selections this season. My opinion may change on these guys as the preseason continues, so keep an eye out — or subscribe — for new articles on these receivers. You can also post any questions in the comments for updated opinions — I’m willing to share.
As always, the comments are yours. Tell me what receivers you think will be busts this season or whether you disagree with any of my picks.